Wodka Vodka Pulls 'Christmas Quality, Hanukkah Pricing' Billboard

ABC 7

Remember the Wodka Vodka billboard from yesterday? The billboard on the West Side Highway read "Christmas Quality, Hanukkah Pricing" and shows a Chihuahua in a Santa hat next to an Afghan hound in a yarmulke. The billboard stirred up quite a bit of controversy and accusations of anti-Semitism after Gawker posted a photo of it. The Anti-Defamation League got involved, calling the billboard "crude and offensive."

The general outrage worked! Wodka Vodka has taken down the billboard.

The Times talked to Brian Gordon, who runs the company that designed the campaign:

"We thought people would perceive it as 'ha ha quirky,' " said Mr. Gordon, who was quick to point out that he is Jewish. "But people perceived it as offensive, and because of that, we pulled it."

The poster is now apparently lying in "a crumpled heap near the road."

[rgray@villagevoice.com] [@_rosiegray]

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