Did You See a Scientology Ad This Weekend?

Categories: Scientology

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Update: After the jump, we'll show you the church e-mail that confirms just about everything we were told by Jefferson Hawkins about this sudden ad campaign.

The Church of Scientology bought network TV ad time in a big way this weekend. On Saturday, we started noticing Twitter users complaining that they were running into Scientology ads on Hulu -- a place where the church's ads have been pretty common in the past. But then that night, a lengthy ad showed up during the Miss America pageant, prompting a burst of mocking tweets. Then, Sunday, things really got interesting.

Twitter users seemed shocked when the lengthy ads showed up during Sunday afternoon's football playoff game between the Baltimore Ravens and Houston Texans. (I didn't catch the commercial myself, but judging from the way Twitter users described it, the ad was a version of the 2-minute film that pops up when you first visit the church's official site, Scientology.org.)

Easily the biggest reaction we saw on Twitter came Sunday evening when the Golden Globes broadcast started out with the same Scientology advert.

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The church's ads are common on the Internet, but not so much on broadcast television. Then, this weekend, Scientology suddenly made big buys during at least three expensive examples of event broadcasting -- Miss America, NFL playoffs, and the Golden Globes.

What was going on?

We had a feeling Scientology was hitting back after the devastating negative publicity it received after Debbie Cook's now infamous New Year's Eve e-mail calling for a rebellion within the church. But could it have pulled together a major ad campaign so quickly?

Yesterday, I fired off an e-mail to church spokeswoman Karin Pouw, asking her to comment on whether the weekend salvo of ads was long planned or something that came up quickly. Like all of my other requests for comment in recent months, however, I got no reply from Scientology's media office. [Go here for our primer, "What is Scientology?"]

But that's all right. I knew who to turn to for some real talk about Scientology and advertising.

Scientology may be dwindling now, but it reached its greatest expansion in the 1980s, thanks largely to one man: Jefferson Hawkins.

It was Hawkins who ran the church's marketing then, and who came up with its television advertising that for years was a staple on TV and sold millions of books. I tracked down a copy of his famous "volcano" Dianetics commercial, but the quality of the recording is poor...

Anyway, I called Hawkins yesterday and told him about the sudden weekend advertising onslaught by the church. Wouldn't something like that need to be planned well ahead of time? He explained that, at least in his experience, there's a way to buy major placements like that very quickly by outbidding and bumping someone else who had purchased the time.

"I don't think there's any question that they're reacting to Debbie Cook, because that was a major blow," Hawkins says.

Judging by how it has operated in the past, Hawkins says, he predicts that the church's major donors were hit up for the sudden advertising campaign.

"The IAS [International Association of Scientologists] would contact all of their major donors and tell them, 'The church is under attack, we need to make a big ad buy.' Then all the heavy hitters would pony up and they'd get a couple of million dollars," he says.

"I can see how they would reg it: we're going to be on the playoffs, we're going to be on the Golden Globes," he adds, using Scientology's word for fundraising, reg, short for registrar, the church officials who constantly hit up members for donations.

"Chances are, after this weekend's ads, they'll drop it. It's an immediate reaction, and it's something they can do to get some money. And secondly, it's something they can use at a later event. 'We all banded together and the IAS was on Miss America, and we were viewed by so many billion people,' they'll say."

I pointed out, however, that the ads seemed to be met with a lot of derision by viewers, at least judging by the harsh reaction at Twitter. But Hawkins says attracting new members really isn't the point.

With the dwindling numbers of active Scientologists and more longtime members breaking away all the time, the drumbeat to get more money out of who's left becomes frantic.

"It doesn't really do anything for them. I mean, it might get a little pip on their website, but really, what they do these days is just try to excite the existing members," he says.


Update: Further proof that Jeff Hawkins knows what he's talking about when it comes to Scientology and its marketing attempts, former Scientologist "Plain Old Thetan" published an e-mail that was sent to church members about the weekend ad campaign. At his blog, "Possibly Helpful Advice," Plain Old Thetan published an e-mail which makes it quite explicit that the burst of marketing is being used a fundraising tool for the IAS. It also lists some prime time shows where you might catch the ad, so be prepared:

American Idol, Parenthood, Glee, Castle, Modern Family, Big Bang Theory, Grey's Anatomy, Blue Bloods

And more ads tonight!...

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Tony Ortega is the editor-in-chief of The Village Voice. Since 1995, he's been writing about Scientology at several publications.

tortega@villagevoice.com | @VoiceTonyO | Facebook: Tony Ortega

Keep up on all of our New York news coverage at this blog, Runnin' Scared


SCIENTOLOGY IN THE VILLAGE VOICE

[All recent stories] | [What is Scientology?] | [Top 25 People Crippling Scientology]
[Commenters of the Week] | [Thursday 2pm Stats!] | [Scientology vs. South Park]
[This Week Aboard the Apollo] | [Sunday Funnies]

FEATURED INVESTIGATIONS

[Scientology spokesman Tommy Davis secretly recorded discussing "disconnection"]
[Benjamin Ring, LA deputy sheriff, wants you to spend your 401K on Scientology]
[Scientologists: How many of them are there, anyway?]
[Scientology hates clean ice: The "Fair Game" operation that should turn your stomach]
[Scientology hates clean ice, part 2: Another target, and the web as weapon]
[Paulette Cooper, Scientology's original and worst nightmare: a Thanksgiving tribute]

THE TOP 25 PEOPLE CRIPPLING SCIENTOLOGY

1. L. Ron Hubbard | 2. David Miscavige | 3. Marty Rathbun | 4. Tom Cruise | 5. Joe Childs and Tom Tobin | 6. Anonymous | 7. Mark Bunker | 8. Mike Rinder | 9. Jason Beghe | 10. Lisa McPherson | 11. Nick Xenophon | 12. Tommy Davis | 13. Janet Reitman | 14. Tory Christman | 15. Andreas Heldal-Lund | 16. Marc and Claire Headley | 17. Jefferson Hawkins | 18. Amy Scobee | 19. The Squirrel Busters | 20. Trey Parker and Matt Stone | 21. Kendrick Moxon | 22. Jamie DeWolf | 23. Ken Dandar | 24. Dave Touretzky | 25. Xenu

HELD ABOARD THE FREEWINDS: TALES OF THE SEA ORG

[Valeska Paris, held against her will from 1996 to 2007 on Scientology's cruise ship]
[Ramana Dienes-Browning, marriage at 16, sexual interrogation, life in the engine room]
[Melissa Paris, Valeska's sister: forced to marry at 16]

SCIENTOLOGY VS. SOUTH PARK: INVESTIGATION AS RETALIATION

[Scientology targeted South Park's Parker and Stone in an investigation]
[More documents in the South Park probe: instructions to send in a young mole]
[Scientology responds in typical fashion] | [Lloyd Kaufman confirms the probe]
[Mark Ebner also investigated after South Park involvement]
[Mark Chauppetta, private eye, explains what Scientology operatives look for]

MARTY RATHBUN AND THE SIEGE OF SOUTH TEXAS

[Scientology has Rathbun arrested] | [Rathbun and Mark Bunker reveal surprising ties]
In Germany with Ursula Caberta: [Announcing plans] | [Press conference] | [Making news about Tom Cruise, Bill Clinton, and Tony Blair] | [Post-trip interview]
The Squirrel Busters: [Goons with cameras on their heads] | [Rathbun's open letter to neighbors] | [Ingleside on the Bay, Texas rallies to Rathbun's cause] | [Squirrel Buster's claim to be making a "documentary"] | [VIDEO: "On a Boat"] | ["Anna" sent to creep out Monique Rathbun] | [Squirrel Busters go hillbilly] | [A videographer blows the whistle on the goon squad] | [Ed Bryan, OT VIII, shows the power of Scientology's highest levels]

SCIENTOLOGY SPYING AND "FAIR GAME"

[Secret Scientology documents spell out spying operation against Marc Headley]
[Scientology's West U.S. spies list revealed] | [Scientology's enemies list: Are you on it?]
Spy operation against Washington Post writer Richard Leiby: [Part 1] | [Part 2]
[A Scientology spy comes clean: Paulien Lombard's remarkable public confession]
[Scientology advertises for writers in Freedom magazine]
[Accidental leak shows Scientology spy wing plans to "handle" the Voice]
[Lori Hodgson and Disconnection: "No one's going to take my eternity away"]

SCIENTOLOGY AND CELEBRITIES

[Hey, Scientology Celebrity, Here's Your Media Training Checksheet!]
[Tom Cruise and X Factor's Stacy Francis singing together on the Freewinds]
[X Factor's Stacy Francis: Her first husband, Michael Sandlofer, answers abuse claims]
[Tom Cruise and Baby Suri embarrassed by news item, so someone must pay]
["Tom Cruise told me to talk to a bottle"] | [Tom Cruise likes coconut cake] | [Tom Cruise has a sense of humor] | ["Tom Cruise not a kook!"] | [Paulette Cooper on Tom Cruise]
[Paul Haggis, director of Crash, issues an ultimatum, leaves the church]
[Character actor Jason Beghe defects noisily] | [Actor Michael Fairman reveals his "suppressive person" declaration] | [Michael Fairman talks to the Voice]
[Giovanni Ribisi as David Koresh: Scientology-Branch Davidian link makes sense]
[Russell Brand weds ex-Scientologists in wild ceremony] | [Skip Press on Haggis]
[Placido Domingo Jr.: Scientology's retaliation is "scary and pathetic"]
Grant Cardone, NatGeo's "Turnaround King": [Doing Scientology's dirty work?] | [Milton Katselas complained about Cardone's smear job] | [Cardone runs to Huffpo]
[Philip Boyd, Saving Grace actor, rips "the business that is Scientology"]

JANET REITMAN'S INSIDE SCIENTOLOGY

[Our review of Inside Scientology] | [An interview with Janet Reitman] | [A report from Reitman's first book tour appearance] | [At the Half-King: Reitman not afraid]
[Scientology doesn't like Inside Scientology] | [Q&A at Washington Post]
[A roundup of Reitman's print reviews, and why isn't she on television more?]

HUGH URBAN'S THE CHURCH OF SCIENTOLOGY

[A review of Urban's scholarly history of the church] | [An interview with Hugh Urban]

EX-SCIENTOLOGISTS SPEAK OUT

["The Money Machine": another blockbuster St. Pete Times investigation]
[Marc Headley: "Tom Cruise told me to talk to a bottle"] | [The Nancy Many interview]
[Sympathy for the Devil: Tory Christman's Story] | [Jeff Hawkins' Counterfeit Dreams]
[86 Million Thin Dimes: The Lawrence Wollersheim Saga] | [Mike Rinder on spying]

OVERSEAS NEWS

[Scientology in Israel: Arson, attempted murder, paranoia -- and a visit by the Voice!]
[Scientology dodges a bullet in Australia] | [Scientology exec Jan Eastgate arrested]
[All hell breaks loose in Israel] | [Scientology sees fundraising gold in the UK riots]
[Aussie former rugby pro Chris Guider calls David Miscavige "toxic" and "violent"]
[Stephen Cox, UK church newbie, pledges 20K pounds] | [Biggi Reichert: A German Lisa McPherson?] | [The Birmingham trove: 7,000 internal e-mails]
[Australian farmer blamed for giving Tom Cruise a bad shrimp, loses her friends, family]

ODD VIDEOS AND ODDER NEWS

[Scientology chillin' with hip hop!] | [The curious career of Scientology rapper Chill EB]
[Chill EB and me: the Voice interviews Scientology's in-house rapper]
[Scientology singalong, "We Stand Tall"] | [Captain Bill Robertson and "Galactic Patrol"]
[Scientology wins a major award!] | [Scientology wants your money: Meet Dede!]
[Birmingham in the House! The "Ideal" dance mix] | [Scientology and the Nation of Islam]
[When Scientology was hip] | [Sad: David Miscavige makes fun of his own fundraisers]
[Freedom magazine parodies The New Yorker. Hilarity ensues.]
[Scientology surf report: Anonymous parties outside the New York "org"]

THE VIEW INSIDE THE BUBBLE

[A scientologist's letter to the Voice and its readers] | [Scientology silent birth]
[Tad Reeves: Scientology might listen to this guy] | [More Tad Reeves and family]
[Scientology never forgets: A heartwarming telemarketing holiday miracle]
[Desperate Scientology fundraising caught on video]


My Voice Nation Help
143 comments
drivebycommenter
drivebycommenter

Last night there was a 2 MINUTE scientology ad on Hulu's cartoon channel. Can you believe they allow that? That is insidious and to me should be illegal, as much as liquor ads on a cartoon channel (trying to persuade young minds).

Chuck Beatty
Chuck Beatty

Someone needs to write the "Idioit's Guide to Scientology" soon.   And include ALL of Hubbard's space opera ideas, and simply explain the high volume exorcism talk therapy that people do for years and years, and spend so much money for.   Chapters on the Xenu story, the Duke of Chug story, and how the church branch called "INCOMM" is as we speak, still trying to perfect the church computer in house system to match the computer system that millions of years ago brought to an end the criminal career of the "Duke of Chug."

Mimsey_borogrove
Mimsey_borogrove

"Tony, could you please show us the evidence to back up the claim that Scientology experienced its "greatest expansion" in the 1980s?"  The briefing couse at ASHO /f had it's highest ever # of students - 200 on evening/weekends and a bunch nore on day during the mid 1980's The last time I heard any #'s was a few years ago, they had under 30.  Does that help you any?

Mimsey

BooyaJimbo
BooyaJimbo

Dear Tony,and the Tony club, you'd better get used to it, cause FYI, you've got the scale completely wrong, (as often is the case BTW, but you guys don't seem to care about accuracy much), because according to someone who should know, ready for this? Its not a one time event, its $20 million a quarter on TV this year! Awesome!

Mimsey_borogrove
Mimsey_borogrove

Scientology has a basic policy called "Flourish and Prosper"  In it the founder states that when one is attacked, one has to Flourish and Prosper, ie. not be affected by the attack but do better, expand more etc. to render the attack meaningless, and "make the Sp's howl".  This sudden ad campaign strikes one as that. The next thing to know, is every year, the Church has several "events", which are held in places like the Shrine Auditorium, Ruth Eckerd Hall, etc. and are videoed and shown in their churches for weeks afterwards, especially waiting rooms in their personal counseling areas. The next one is in March - L Ron Hubbards birthday event - and Miscavage will want something to crow about and typically he likes to talk about amount of air time commercials have played, how many billions have received the message, expansion news etc., to keep the faithful donating big bucks. These high profile ads are fodder for his grist mill, and part of the massive PR campaign to keep Scientologists from leaving the cult by seeing "proof" of it's expansion. Their target audience is not really the average public watching the Golden Globes etc. but the faithful who tune in, are surprised to see the ads, and tell their friends. You see? It is just a big Floursh and Prosper spin operation. "We are expanding despite these attacks" is the message Miscavige is sending to the loyal true believers. The odd part is his public never sees the actual reality, that most of their church course rooms and counseling areas are empty. What they do see is the large, spiffy, expensive buildings, and gosh, we must be doing well to afford a place like this... Funny thing PR and how it works on the true believer. Mimsey

Jgg
Jgg

  Just checked www dot alexa dot com.  Before the ads, the traffic on www dot scientology dot org was 0.003% of the internet total  (2% of what gawker gets).  Today--no difference!  Boy, those ads were effective, weren't they?

Mimsey_borogrove
Mimsey_borogrove

Scientology has a basic policy called "Flourish and Prosper"  In it the founder states that when one is attacked, one has to Flourish and Prosper, ie. not be affected by the attack but do better, expand more etc. to render the attack meaningless, and "make the Sp's howl".  This sudden ad campaign strikes one as that. The other thing to know, is every year, the Church has several "events", which are held in places like the Shrine Auditorium, Ruth Eckerd Hall, etc. and are videoed and shown in their churches for weeks afterwards, especially waiting rooms in their personal counseling areas. The next one is in March - L Ron Hubbards birthday event - and Miscavage will want something to crow about and typically he likes to talk about amount of air time commercials have played, how many billions have received the message, expansion news etc., to keep the faithful donating big bucks. These high profile ads are fodder for his grist mill, and part of the massive PR campaign to keep Scientologists from leaving the cult by seeing "proof" of it's expansion. Their target audience is not really the average public watching the Golden Globes etc. but the faithful who tune in, are surprised to see the ads, and tell their friends. It is just a big spin operation. The odd part is their public never see the reality, that most of their church course rooms and counseling areas are empty. What they do see is the large, spiffy, expensive buildings, and gosh, we must be doing well to afford a place like this... Funny thing PR and how it works on the true believer. Mimsey

Mimsey_borogrove
Mimsey_borogrove

Scientology has a basic policy called "Flourish and Prosper"  In it the founder states that when one is attacked, one has to Flourish and Prosper, ie. not be affected by the attack but do better, expand more etc. to render the attack meaningless, and "make the Sp's howl".  This sudden ad campaign strikes one as that. The other thing to know, is every year, the Church has several "events", which are held in places like the Shrine Auditioium, Ruth Eckerd Hall, etc.and are videoed and shown in their churches for weeks afterwords, especially waiting rooms in their personal counseling areas. The next one is in March - L Ron Hubbards birthday event - and Miscavage will want something to crow about and typically he likes to talk about amount of air time commercials have played, how many billions have recieved the message, expansion news etc., to keep the faithfull donating big bucks.

These high profile ads are fodder for his grist mill, and part of the massive PR campaign to keep Scientologists from leaving the cult by seeing "proof" of it's expansion. Their target audience is not really the avarage public watching the Golden Globes etc.but the faithful who tune in, are surprised to see the ads, and tell their friends. It is just a big spin operation.

The odd part is their public never see the reality, that most of their church course rooms and counseling areas are empty. What they do see is the large, spiffy, expensive buildings, and gosh, we must be doing well to afford a place like this... Funny thing PR and how it works on the true believer.

Mimsey

SP 'Onage
SP 'Onage

Tony, I read the CofS was dumpster diving into Paul Haggis trash. Of course a spokesman for the Church took issue with his new claims, describing them as "ridiculous".

Is there any hope he'll grant you an interview? I hope so.

The Scientologist
The Scientologist

Tony, could you please show us the evidence to back up the claim that Scientology experienced its "greatest expansion" in the 1980s? Purely in terms of membership figures, the evidence that exists points to the 1990s up to 2000 as being the period of the greatest activity. That's what the statistics will show. The Church experienced a HUGE drop off in members beginning from Operation Snow White up to around 1988 when the numbers began to climb, and up until 2000 they ebbed and flowed, experiencing slight drop offs during controversial episodes like Behar's TIME magazine article (1991), Lisa McPherson (late 90s), etc.

Lisa McPherson and the Battlefield Earth movie were the two episodes that left the Church with a massive drop off in numbers. Up until then, their numbers were steadily climbing. And 1999 was the peak year as far as celebrity Scientologists go and their "successes" go.

By the by, Church staff were calling people dozens of times a day since last week. I was wondering what the hell was going on.

LightOfTruth123
LightOfTruth123

The advertising buffs here, like Jeff Hawkins, must have noticed how the advert employed the six principles of persuasion from Cialdini's book, 'Influence, The Psychology of Persuasion'.

For a bunch of people renouncing psychology, they sure like to benefit from it when it suits them.

Ivy Mapother
Ivy Mapother

No ad money for the Phoenix market. Who is going to break this to Dede? She'll be crushed.

Cudgel Clever
Cudgel Clever

Comment thread tl;dr, but I wonder who they outbid for the air time?

Tory Christman
Tory Christman

Speaking of Scientology Advertising, I don't even know if Jeff Hawkins is aware of this, or not, as he did not mention it in his book. BUTT! In the mid 80's a few of we public were hired to work at "RPR": "Ron's Public Relations Office". I was paid $1,000/week, working Part Time, right next to Sea Org making $35/week or so. Why? I was hired to "Set up radio stations to do Interviews with Celebrities re Dianetics". We set up many around the country, then did the same for Self-Analysis. Then we were "done" or so the "executives" thought.

 I said, "Let me think about it". I came in the next day with a 4 part series on Dianetics. I was told "No one is going to do 4 interviews for free". I said, "Let me give is a shot". I called a radio station I knew in Oklahoma and told the manager: "This is VERY popular around the country". He said: "Ok, great! I'll call it "L Ron Hubbard Month".

 From then on, we just rotated series after series after series. It kept the books selling. Until we were let go "Because the Sea Org can handle it". After a few weeks, their stats crashed, our little unit of 5 people had all moved onto new jobs. Sharon Runyon (who ran it) came asking us to come back. Too late: We could see the writing on the wall. Just thought I'd mention this little odd action that probably many people have no idea even went on. Naturally, Scientology did what they always do with Davey boy: Cancel things and screw things up MOAR. Thank you to them! :) Love to all :) Keep up the *great* work!

Lliira
Lliira

In the e-mail: "An IAS grant is now funding the airing of a new Scientology ad on TV in the U.S. and internationally, to reach the billions with the answer to the question, 'What is Scientology?'"

Uh. Right. ~Billions~ of people will be reached by these T.V. ads. Does their advertising department even know how many people there are in the world?

NikoWozz
NikoWozz

I am a 27 years old doctor,mature and beautiful. and now i am seeking a good man who can give me real love, so i got a sername Andromeda2002 on  Agedate.СòM, a nice and free place for younger women and older men,or older women and younger men, to interact with each other.Maybe you wanna check out or tell your friends.

Anonymous
Anonymous

This video posted in September 2008 was prescient: watch?v=j0ZFow_9vsg

"Anonymous encourages you to continue waging your informational war against truth at great expense to you and at no cost to us. We approve of these conditions."

Jefferson Hawkins
Jefferson Hawkins

Tony, I don't know who is doing their media buying but I suspect it's an ad agency looking to maximize their media commission by pulling the wool over the eyes of a gullible Church of Scientology. The media buy is designed to be expensive, showy, and very wasteful. When I was running ad campaigns for the Church, we put a lot of time and research into demographics - the people, statistically, who were most likely to become Scientologists - and then working out tailored, economical media strategies to reach those specific demographics (I know, forgive me, people, I was just being a good little Scientology staffer!). David Miscavige was disdainful of all this brainiac "market research." He just wanted big, showy ad buys that he could announce at events! He didn't care whether they actually worked or not. Looks like he finally got his way - Glee and Grey's Anatomy, for instance, skew heavily towards teenage girls - who would not want and could not afford Hubbard's ponderous courses and books.

Here's another thing - Hubbard himself said that you ONLY put ads on to sell a book. Period. You NEVER put ads on to "create goodwill" or brush up your image. And whatever one might think of Hubbard, he was a canny marketer. He knew nobody would bother with the rest of it if they couldn't get through one of his books. So of course David Miscavige ignores Hubbard and does whatever he pleases. And his followers just nod and shell out more money.

Sure, it's an utter waste. But who cares, they are getting rid of their money faster.

Mimi The Great
Mimi The Great

I thankfully missed the commercial but after attempting to watch several Scientology dvd's and finding myself overwhelmed with the urge to gouge my eyes out with a spork, I consider myself lucky.

mjm
mjm

I just saw an article that John Travolta might be guest-starring on Glee but it has not been confirmed.

other Scilon connections to Glee:-Jennifer Aspen was a semi-regular in the first season before being axed-Heather Morris has posed for a Scientology photographer who did those photos with Lindsay Lohan all bloodied up with a knife in her mouth (his name escapes me though...)

Ortega needs to do an interview with Robert Randolph and how K. Preston squashed his tell all outing her "hubby"... and him as well.

MissCabbage
MissCabbage

Is anyone aware of a YouTube video of the ads?  I would like to see 'em all, for the hilarity factor.

SP 'Onage
SP 'Onage

We saw the $ci -ad while watching the Raven vs Texans NFL playoff, and it was hilarious! I have a box of realistic styrofoam bricks called, "Bad Call" bricks, made especially for throwing at the T.V. when the referee makes a bad call against your team.

When the Scilon ad came on we looked at each other in disbelief?!?! Then, one of my friends yelled, 'oh hell no, not on game day,' then we all started throwing bricks at the $ci commercial, cursing and howling with laughter. The outburst was so loud I'll never forget it, plus It was funny watching the blitz of bricks hitting my flat screen.

"Welcoming over 4.4 million new people each year." Yeah Right, nice try scilons!

$cientology Ad = epic fail....hehehe

Kate Bornstein
Kate Bornstein

I'd give anything to see real tabulated survey results of how effective these commercials were on viewers who aren't Scientology-watchers. Now that would be something really cool for a mole to smuggle out to us. 

How about you, OSA agent assigned to watching this board? Aren't you interested to see how effective it was? Could you let the rest of us know? Thank you, ever so. xo Kate, the SP

Vistaril
Vistaril

Heh! For an indication of audience reaction to Scientology advertisements check out:

mediacurves DOT com FORWARD SLASH Religion FORWARD SLASH J7477-Scientology/

DeckardCain
DeckardCain

Tony, I hope you are doing some investigative journalism and working on the Annie Broeker death report.  I never take what Rathbun says as truth without real dox, if his claims are true it would make a good story for you.  

mad_world
mad_world

Wait till South Park gets wind of the....TIME MACHINE!

Oh the magical things they can do with that bit of information. I think we should contact them.

A follow up has been long overdue! I suggest: "Trapped in the future"

John P.
John P.

They probably had an ad agency do the ads for them. That way, they didn't need to use any of the six principles of psychology themselves.  It's sort of like the Amish, who aren't allowed to drive themselves but can sit in a car driven by somebody else.  

Kinky Mike and Marty
Kinky Mike and Marty

Jeff, You are so full of shit--truth is, and you know it, you did not come up with the Dianetic  campaign Rick R did--you know this and so does everyone that worked in marketing. You are such a lying piece of shit.Also your TV ad buys were for night shift workers (3am-5am) and they sucked and you wasted TONS of funds until you got caught wasting funds and taking kick backs . Come on Mr. Guru, you sucked, be a man and admit it. Or I guess you like Ortega stroking  you as the EXPERT WITNESS.

As for the current TV ad buy--watch and weep. Word is this will be on for a while contrary to your suck hole wisdom--NOT.

Man you must be one bitter sorry individual.

Tye Solaris
Tye Solaris

As a 'side-bar' but not unrelated...

Money, Money, Money.... that is the constant Drum Beat of the COS..

However, when you look at the dollars bled from the pockets versus the time spent attending events, briefings, meetings, auditing, and course work...(in the Academy..(courseroom)... it is the 'Time' that is the most costly.... because it requires your presence and attention and therefore removes you from income producing work and other endeavors and activities that expand your life and create the quality of your future.

Not enough can be said how intense and unrelenting the calls and letters and mailings are to get YOU into their programs...

Radio Paul
Radio Paul

Jeff, who is most likely to become a Scientologist? I would rally would like to know! Very interesting question?

Lliira
Lliira

Very informative, thank you. Do you think Miscavige actually believes in Scientology? 

TonyOrtega
TonyOrtega

Sorry, but that "book" by Randolph was beneath contempt and not worth the time to debunk it (which our LA paper did anyway).

SP 'Onage
SP 'Onage

If you go to "Possibly Helpful Advice" website, "The Empire Strikes Outs" there's a list of networks where the ad's will be featured.

I'm not sure if the ad's are on y/t yet?

Lliira
Lliira

Same here. I don't watch TV except on Hulu (working my way through The Bob Newhart show atm), and I only get Geiko ads there.

LightOfTruth123
LightOfTruth123

Doesn't America have an advertising watchdog for false claims? My country has it, and then the advertising agency and the client ($cientology) must issue a public apology.

SP 'Onage
SP 'Onage

I LMAO when the graph dropped at the end. :-D

Artoo45
Artoo45

Awesome tech shows the tech ain't so awesome.

anon anon song
anon anon song

Per report

“Typically when a logo or advertiser name appears in an ad there’s a decline in interest and/or believability. However, I have never seen such a precipitous decline in curves as was seen when the Scientology identification was shown on the screen,"

You astonish me.

Kate Bornstein
Kate Bornstein

Oh gosh, I missed notice of Annie's passing. Thank you. I knew her on the ship when she was a little kid—sweet, smart, kind. Hoping she's well wherever it is we all end up.

BroekerBroekerBroeker
BroekerBroekerBroeker

Wow. Hadn't looked over at Martyworld for a couple days. I wondfer if this is the firsdt that Pat Broeker has heard of his ex-wife's deasth. And if so, I wonder whether that frees him to talk about his time with LRH and his severance from CoS.

It's darkly funny to see Marty's Soviet airbrushing of Pat B from his obit of Annie - from his statement that "Annie was L Ron Hubbard’s closest friend and his exclusive direct personal and business aide during the last several years of his life," to the omission of ANY mention of her husband and fellow "loyal officer."

please explain
please explain

what does dianetics promise? if you read it and beleive almost all conditions and somatics should lift - however, they don't - that is a good investigation, who had a documented medical condition lift. i know public who managed to get pregnant and not have a miscarriage after being in sciop - but some ten years after i had my kids - and medical science had advanced sufficiently to enable it.

mad_world
mad_world

On second thought, I've been pondering this over a cup of coffee.

I think "Trapped in the past" would be more fun. We could have L. Ron in the flesh, completely bowled out when Miscavige tells him that his scam is still working, albeit barely, in the year 2012!

Garry90069
Garry90069

You would be surprised. I spoke to a reporter recently who attended one of the weekly "Workshop for Actors" at the L.A. Celebrity Center, which is hosted by one of their TV actor members or Giovanni Ribisi's mother, a Hollywood talent agent.. aspiring actors pay $19.00 for a booklet & a hard sell on Scientology, alluding that if they take Scio courses, their chances of getting an agent or showbiz work is easier. The reporter told me that the night he went, it was an overflow crowd. Their ad campaigns target the gullible & they do work.

Garry90069
Garry90069

The author of the self-published "book" once rented an office space on Santa Monica Blvd in West Hollywood where he set up a storefront Holocaust exhibit he claimed was in honor of a relative, then accused a maintenance man & his family of stealing a replica of a Star of David patch that WWII Jews were required by the Nazis to sew onto their clothes. (Why would someone steal a replica?)  There used to be a link on the author's website, but he has removed it.

SP 'Onage
SP 'Onage

The Empire Strikes Outs = The Empire Strikes Out

Great tag line, huh! lol

Sandy4077
Sandy4077

You're not doing it right.  You need to watch it with your monitor turned upside-down.  Or standing on your head.  The graph goes straight-up-and-vertical.  Honest.

MissCabbage
MissCabbage

The needle was not "floating," it was crashing!  

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