A Year in the Life of a New York City Bicycle, in 51 Seconds

From our East Village blogger pal EV Grieve comes this bike video created by a branding company called Red Peak, which "conducted a unique urban experiment for Hudson Urban Bicycles." Basically, they chained a bike tricked out with bells, whistles, and other steal-worthy accoutrement (sa-weet water bottle) to a post in Soho on January 1 of 2011. They proceeded to photograph the bike daily for the rest of the year, "watching it slowly vanish before our eyes."

And it did!

The bike ended up poached, and then gone, and the photos became a calendar called "LIFECYCLE: 365 days in the life of a bike in NYC," which is also a PSA not to chain your bike up on the streets of New York for a year. 200 or so days, however, and you're golden.

Watch a bike disappear a little every day in 2011 [EV Grieve]

[JDoll / @thisisjendoll]

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4 comments
Rico Gagliano
Rico Gagliano

Er, seems to me like the real message here is how long NOTHING was stolen from this bike.  Even the water bottle didn't get swiped til day 160 or so.  That's over five months.

j_bkn
j_bkn

This is a PSA for how locking your bike up correctly saves your bike.  

The bike has a U-Lock and chain around the back wheel and frame.  Not until they remove the lock around day 212, does the bike start to have things stolen. And not until they remove the chain from the back wheel does it really start to get interesting.  

Cheap bike with good locks means boring video.

Jameshpfox
Jameshpfox

This is awesome - what a great job! 

Dmtw
Dmtw

This marks a low point in the take-a-picture-every-day-for-an-amount-of-time fad. Boring and pointless. 

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