These New Teen Pregnancy Ads on the Subway Are Something Else

tp_poster_2.png
New York City Department of Social Services
Only Nick Kroll's pet plastic surgery ad for Comedy Central's Kroll Show has this beat.

Today, ads in the same vein as the one seen on the right will pop up on subways everywhere. Their main theme: Fifty percent of teenagers do not understand the seriousness of pregnancy at such an early age. And, as you can see, they're bound to grab any viewer's immediate attention. We guess that's advertising at its core, right?

The campaign is the latest from the NYC Department of Social Services to address the issue of teen pregnancy. It will be followed with a YouTube video series later this month as well as an informational text message program for young adults. In both, the Health Department will attempt to reiterate that message.

The new ads rides off the recent controversy brewing over the city's CATCH program. This initiative (increasingly) places Plan B and birth control in the hands of public school health workers, naturally infuriating the parents of students subject to the in-school contraceptives.

But that story parallels the news that teen pregnancy has dropped more than 27 percent in New York City over the past decade. Although the numbers split drastically by borough and race, Health Commissioner Tom Farley pointed to two reasons for the overall decline: Teenagers are having less sex and using more protection.

And, now, there might be a third: that these ads will scare the living daylights of kids everywhere.

You can check out the whole collection here.

[jsurico15@gmail.com/@JSuricz]


Advertisement

My Voice Nation Help
3 comments
cattolico37
cattolico37

this is satan's campaign to promote the murder of children with abortion, he promotes it through obama and all his other sons and daughters who choose to be his slaves.

dorisdoris
dorisdoris

Question is...are they read? and if so, do they care?

Susan Brunton
Susan Brunton

I wish campaigns like this would take place in rural areas nationwide where this problem has never waned.

Now Trending

New York Concert Tickets

From the Vault

 

Loading...