NYPD Shuts Down Foamposite Sneaker Release Because of Big Crowd
Supreme x Nike Air Foamposite One sneakers, released Thursday April 3 at 11 a.m., retail for $250. They sold out by 11:05 a.m. April 3, but you can cop a pair on eBay for $900.
Supreme New York
That sort of appreciation rate explains why a crowd of sneakerheads and sneaker investors and the kind-hearted girlfriends/boyfriends of sneakerheads packed the sidewalk in front of Supreme New York in SoHo on Wednesday afternoon. By Wednesday night, the crowd had spilled into Lafayette Street. Most of these folks were too late. The line had started forming on Monday, when Supreme announced the release date.
See Also: New York's Sneaker Boom
Pack that many people, in that tight a space, fiending for a product in that high demand--there's bound to be some pushing and some shoving and some "watch where ya steppin'!"
So, maaan, you gotta feel for those poor guys camped out on lawn chairs for three days. Because at 9 p.m. on Wednesday, Supreme posted the following message on Instagram:
Due to concern for public safety, NYPD has forced us to not sell the Supreme/Nike Foamposites and accompanying clothing in our New York Store. These items will be available on supremenewyork.com tomorrow at 11am EST.
Supreme put up a similar message on the store's front window:
Yu-Ming Wu, founder of SneakerNews.com, which first reported the shut down, posted a video on YouTube showing how nutty the scene got before the sun had even set on Wednesday--barricades in the road... people congregating across street from the store...:
Next: economics of the sneaker boom.