Man Loses 16 Pounds on the Patented Coors Light Snowdrift Diet

In a TRUE STORY that surely has the makers of Coors Light peeing themselves in glee (or pouring Coors Lights down their pants?), a 52-year-old man named Clifton Vial survived being stranded in his Toyota in an Alaskan snowdrift for three days in negative-degree temperatures, with no cell service and only a few cans of frozen Coors Light to sustain him. Not only did he survive, he also lost 16 pounds, proving that you can accomplish anything you really set your mind to.

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Mel Brooks Fan Attaches Fake Cease-and-Desist Letter to Fake Air Ads

East Villagers have probably seen those "ads" that feature people inhaling air out of Evian bottles. They're not real Evian ads, but that hasn't stopped a clever Mel Brooks fan from attaching his/her own take to them:

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EV Grieve

Perri-Air! It's a Spaceballs reference!

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Herman Cain Campaign Catches Chief of Staff on His Smoke Break

That is Mark Block, Herman Cain's chief of staff and campaign manager, in the campaign's latest ad. Very DIY. Block is pretty composed for someone who is clearly ad-libbing on their cigarette break and who appears to be the kind of guy who carries a flask for emergencies.

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Sexy Jeffrey Eugenides Billboard: Mystery Solved

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via @peterlattman
The smoldering glamour shot of Middlesex author Jeffrey Eugenides in Times Square left a lot of people scratching their heads. Not because it's not awesome, but because it's almost too awesome. Since when do people who aren't reality TV stars or professional athletes get to be on billboards? Gives us hope for the current state of American culture.

Now WSJ has gotten to the bottom of the Eugenides billboard, which was made to advertise the author's new The Marriage Plot:

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The Jeffrey Eugenides Billboard in Times Square Is Crazy

Is Jeffrey Eugenides, author of The Virgin Suicides and the new The Marriage Plot, a heartthrob? We've already seen him attempt to defend a woman on New Jersey transit -- it was ill-fated. Now he's swashbuckling away in Times Square, on a huge billboard for his new book:

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via @peterlattman

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'I Love NY' Made the State $1.83 Million This Year

"I Love NY," the iconic logo created by Milton Glaser in 1977 (he did the work pro bono, never expecting the campaign to last more than a few months), is now bringing in millions to the state in licensing fees. The state started licensing the logo in '94 and, the Daily News reports, took in "more than $1.83 million in fees in the fiscal year 2011, an increase from $1.5 million the year before." You can see the logo on everything that will take a logo -- perfume, water, T-shirts, posters, and all the kinds of souvenirs you could ever want to throw away when you get home.

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There Will Be a Boardwalk Empire Subway Train

Today in historical things that are kind of cool: You'll see a 1920s (authentic, vintage) subway train running on the 2/3 track for all the weekends in September. The train was originally used for the IRT system, and began service in 1917. Now its rattan seats and Prohibition-era detailing (ceiling fans! drop sash windows!) will be paired with "Boardwalk Empire-inspired period artwork" because, after all, this is not just an old train, it is a promotional old train. Specifically, HBO is using it to remind people of season two of their Prohibition-era-detailed show, Boardwalk Empire, which premieres on Sunday, September 25. Ah, yes.

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Nazis Tricked by Wash-Off T-Shirts With Secretly Nice Message

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The shirt...and the undershirt.
Here's a good idea...if you give a Nazi a T-shirt, make it one the Nazi is prone to be attracted to, like a magpie to something shiny. Make it say, maybe, "Hardcore Rebels - National and Free," and give it a skull-and-crossbones to make it seem really edgy. They will go like hotcakes, as they did at a recent right-wing extremist rock festival in Germany. But! This is the part where things get crafty! Make the T-shirts secretly bear another message, one that undermines the entire "badass" Nazi message. Make it say, for instance, "If your T-shirt can do it, so can you. We'll help to free you from right-wing extremism."

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Tim League, CEO of Theater That Made Obnoxious Texting Woman PSA, Speaks

Tim League is the CEO/Founder of the Alamo Drafthouse. After their video incorporating the voicemail of an irate woman who'd been kicked out for texting (which the theater does not allow in any way, shape, or form) went viral, he released this video to explain the company's reaction to the reaction -- and how thinks that people who have been nasty and mean-spirited about the woman who left the message should also be kicked out of theaters and/or the Internet.

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Movie Theater Gets Revenge on Obnoxious Customer by Using Her Voicemail in a PSA

The Alamo Drafthouse, an Austin movie theater with a pretty strict no-texting/no-talking policy, recently kicked out a woman who wouldn't obey the rules. She got pissed, and probably drunk, called them, and left a ranty/bitchy voicemail. They used it to create a pre-movie warning which may be the best "don't talk in the theater" PSA we've ever seen. As Alamo writes on their YouTube channel, "This video is an actual voicemail from a woman that was kicked out of one of our Austin theaters. Thanks, anonymous woman, for being awesome."
[via Reddit] Update: Tim League, CEO of Theater That Made Obnoxious Texting Woman PSA, Speaks