Surely each and every one of you remember where you were on the bleak day back in 2010 when insanely caffeinated, insanely alcoholic energy drink Four Loko was banned in New York. Pushed by Senator Chuck Schumer, who called Four Loko a "toxic and dangerous brew," the State Liquor Authority stopped allowing the caffeinated version of the drink to be sold here; New York was one of four states to do so.
Image via Free Loko. This would presumably fall under the category of banned user-generated content.
But the youth of America still wanted Four Loko, probably because, in the sage words of one shopkeeper interviewed by NYU paper The Local, "It makes you crazy," or because, as the "Save Four Loko" Facebook page put it, "It makes your dick wet." (The Local found that nearly a year after the ban took effect, some bodegas were still selling the caffeinated version of the drink.)
So the attorneys general of 20 states, along with the city attorney of San Francisco, decided to band together and sue Phusion Projects, LLC, the Chicago-based maker of Four Loko. That suit was settled yesterday, after Phusion promised to keep caffeine, underage people and Santa out of the making and marketing of the drink.More »