It seems like just yesterday we were following the saga of the "Bros Icing Bros" meme, an Internet fad that resulted in a lot of forced-malt-liquor consumption and sugar-induced headaches. In retrospect, that seems tame compared to the new single-serving Tumblr "Beers in the Pants," a site that encourages young men and women all over the country to take a beer and pour it into their crotch. Oh, Internet! You've done it again. The creators of the site agreed to be interviewed so that the rest of us could understand the phenomenon of "getting soggy." The full conversation, after the jump.
This guy gets it