Beers in the Pants, the Tumblr: An Interview With the Creator

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This guy gets it
It seems like just yesterday we were following the saga of the "Bros Icing Bros" meme, an Internet fad that resulted in a lot of forced-malt-liquor consumption and sugar-induced headaches. In retrospect, that seems tame compared to the new single-serving Tumblr "Beers in the Pants," a site that encourages young men and women all over the country to take a beer and pour it into their crotch. Oh, Internet! You've done it again. The creators of the site agreed to be interviewed so that the rest of us could understand the phenomenon of "getting soggy." The full conversation, after the jump.

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Bros Icing...Hos? The Meme That Wouldn't Die

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Channeling Foster, who identified Bros Icing Bros as Your Latest Internet Meme way back in May and then chronicled it through its multi-layered existential crisis of a life and maybe-or-maybe-not demise: Have you heard tell of the "game" in which men of a certain age -- the type prone to excessive high-fiving, backward-hat-wearing, collar-popping, and general douchebaggery (for more, see "How to Ice a Bro") -- coerce one another to imbibe a vile concoction known as Smirnoff Ice, for fun?

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Bros Icing Bros: "Tecate Bukkake" or "Wizard's Staff," The Next Generation?

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Ever hear of the insipid urban drinking terrorism ritual known as Bros Icing Bros? It's a game that involves your friends, your friends being frat-boys/patronizing the supposed behavior of frat-boys (thereby inadvertently exhibiting frat-boy behavior themselves), and The Worst Malt Liquor Drink in The History of Bottled Piss, Smirnoff Ice.

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Bros Icing Bros: Dear New York Media, Smirnoff Would Like To Thank You For Selling This Stupid Drinking Game

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Have you heard of the once-legendary and now-kinda-dead urban terrorism drinking game Bros Icing Bros? It involves the fermented sugarpiss known as Smirnoff Ice, your friends, and casual alcoholism. For a while, it was all the alcoholic hipster-rage, and then, last anyone had heard, the website where the "game" originated had been shut down. This was after being written about and covered extensively by the New York Times, New York Post, The Atlantic, Gawker, The Awl, AOL's URLesque, CNN, and Fox News, and Nightline. And of course, us.

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Video: Attempted "Icing" of Gawker Media's Nick Denton Yields Extraordinary Awkwardness

If you don't know what Bros Icing Bros is, well, the short version is that it's a drinking game involving "Bros" and Smirnoff Ice. Neither of which I'm willing to venture that Gawker Media publisher Nick Denton has ever had any kind of significant encounter with. Until now.

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Bros Icing Bros: Is Bros Icing Bros Finished? (UPDATED!)

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Have you been made aware of the hedonistic urban drinking renaissance that is Bros Icing Bros? It's a "game" involving Bros worldwide, you, and The Only Malt Liquor Drink Worse Than Spilled BP Oil Swept Out of The Ocean, Smirnoff Ice. And -- gird your loins, Bros -- it may very well be coming to an end. UPDATED!

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Bros Icing Bros: Icing Attempted on Legendary Astronaut Buzz Aldrin by Foursquare Co-Founder

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Are you hip to the cultural brainworm sometimes referred to as Bros Icing Bros? It involves Smirnoff Ice and humiliation, kind of like your third "real" girlfriend. Regardless: Last night at Cipriani Wall Street, a ceremony celebrating the greater cultural merits of the I CAN HAZ CHEEZERBURGER guy -- like the Peabodys, but for assholes -- took place. It's called The Webby Awards, and it's your rabbit hole to go down, man. Either way, there was an after-party at the Hiro Ballroom, where all the people from the Webbys went to get drunk. And there, something magical took place, wherein someone tried to ice a legendary American frontiersman. In other words: BROS ICING BUZZ.

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Bros Icing Bros: Getting 'Iced' by the NYPD

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Have you familiarized yourself with the trendiest form of casual trepanation through liquor consumption to hit the streets, commonly referred to as Bros Icing Bros? It's a procedure-cum-game in which you force those you love to drink The Worst Malt Liquor Beverage on Earth, Smirnoff Ice, because you actually hate them, hate everyone, and want to see it rot and die, because destruction breeds creation, or something. Well, time to recognize: You now partake in your Urban Ritualism at the risk of not only disobeying the law of the land, but being punished for doing so. In other words: THE BROLICE ARE COMING, BRO!

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Bros Icing Bros: The Media Conspiracy, Unveiled

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Have you been subjected to the braindead drinking war-dance ritualism that is Bros Icing Bros? It involves you, everyone you know, the existential nature of the universe, and The Closest Carbonated Beverages Can Get to Resembling Sweetened Fizzy Piss, Smirnoff Ice. The most recent development involved the New York Times (after closely following RUNNIN SCARED DOT COM's airtight coverage) embarking on their own deep cover mission into Bros Icing Bros. Now that the Bros Icing Bros media coverage gap between humble web logs and Mainstream Media Outlets like the New York Times and CNN has been closed, one could argue that this viral sensation the media discovered has reached fever pitch! Not so fast.

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Bros Icing Bros: In Which the New York Times Gets 'Iced'

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Have you been made aware of the masochistic alcoholism pandemic known as Bros Icing Bros? It's a "game" that turns all of your friends into sadistic, binge-drinking, paranoid terrorists. The kind who will stop at nothing to peer pressure you into drinking The Worst Malt Liquor Beverage on Earth, Smirnoff Ice. And now, the New York Times has caught Icing fever.

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