"This is New York City. No one tells us what neighborhood to live in, what team to root for or what deli to eat at." Or so the logic goes.
In the New Yorkers for Beverage Choices' first viral video, the narrator attacks Mayor Bloomberg's sugary drink ban by sticking to the basics: Big Apple denizens know what they're doing. The YouTube advertisement for the start-up, industry-laden advocacy group is just the beginning of the group's attempt to push the issue into the forefront.
And they're hitting Coney Island and Rockaway Beach in this heat wave to ask us all, "What's next?" in the form of an increasingly popular, good ol' fashioned petition.