NY Attorney General Eric Schneiderman Targets Astroturfing: Fake Reviews of Hair Removal Services, Strippers, and More
We truly hate to be the ones to tell you this, but sometimes people say stuff on the Internet that is ... not true. Take a moment to collect yourselves. Case in point: 19 companies were scolded and fined yesterday by New York State Attorney General Eric Schneiderman for so-called Astroturfing: the practice of posting fake reviews on sites like Yelp, Google Local, and CitySearch. According to the AG, the companies hired freelance writers to write the fake ads from as far away as the Philippines, Bangladesh, and Eastern Europe, paying $1 to $10 per review.
Image via Twitter New York Attorney General Eric Schneiderman