Do looks matter for women in politics more than they do for men? According to a study released today by Name It. Change It., a joint project of She Should Run, coverage on a female candidate's appearance can significantly affect how likely she is to get elected.
Fifteen hundred voters nationwide participated in the survey, which followed a hypothetical congressional race between Jane Smith and Dan Jones. Respondents were given a profile of both candidates and straightforward stories about their positions on an education bill. The coverage on Smith included either a positive, negative, or neutral description of her appearance, or no description at all. Articles about Dan Jones mentioned nothing about his looks.More »