SantaCon may have degenerated from performance art to wasted merry mob, but organizers pledged Wednesday to rescue the notorious bar crawl from infamy and turn it into an official parade.
Jena Cumbo for the Village Voice
"Santa" (New York SantaCon's anonymous organizer) has hired famous civil rights lawyer Norm Siegel to help transform SantaCon into a well-organized march sanctioned by the city.
The announcement followed weeks of backlash against the 30,000-Santa daytime drunk-fest, including a boycott that shut down the event in Bushwick.
See Also: Ho, Ho, Bro: How Santacon Went From Joyful Performance Art to Hedonistic Bar Crawl
"While this event will always poke fun at society and the overly-commercialized aspects of the holiday, Santa and the Elves are working closely with city officials, the Parks Department and NYPD on better formats to manage the event while growing it as a much beloved annual tradition for the city," Santa wrote in his email announcement.