Look out the window right now and you'll see a giant barge floating up the Hudson River from Red Hook to Riverside. And not just any barge -- this one's been outfitted with a giant banner, draped over a stack of freight containers, that reads: ".NYC Domains at GoDaddy. SHHH -- Don't Tell Jersey."
It's promoting the new .nyc internet domain suffix, which is accessible only to residents of the five boroughs. The idea is that dot-nyc domains will bring in revenue and entice local small businesses to build an internet presence.
And apparently, the campaign is aimed at encouraging New York City residents to gloat at our neighbors a mere bridge-and-tunnel away.