Laura Murray, an FIT student by day and live music photographer by night, has a fascination with exposure: "Being able to show people things that are going on all over the world sounds incredible." She admits on her website that she has a "slight case of wanderlust" and her dream job would be a band's designated photographer. To satisfy and achieve both journeys, she had to start off with basic grassroots marketing that required little cost: she handed out promotional marketing cards anywhere she snapped photos at, made up stickers with her name on them and assisted photographers in every way possible. 

But her biggest obstacle was the ambiguity that came with a popular form of artwork like photography: she had equipped herself with skills in the field throughout high school and college but she also knew that thousands of other people her age could muster those same talents.

"It seems that everyone with an SLR (single-lens reflex) camera these days wants to get into photography, just no one knows your name," she said. It was her goal to stand out among the rest - a credo of the entrepreneurial spirit. In the usual fashion of small business, she had to brand herself. And what better way to do that by using her name.

Imagining John Lennon today.

"I was different, I was always different... A couple of teachers would notice me, encourage me to be something or other, to draw or to paint -- express myself... And then the fuckin' fans tried to beat me into being a fuckin' Beatle or an Engelbert Humperdinck, and the critics tried to beat me into being Paul McCartney."