Look at iPad Head Girl! She strolls around Bryant Park! She "reads!" Men, and exclusively men, sidle up to her to gawk! At the end one decides to touch her iPad face and finds articles like "Decode Her Bedroom Sounds!" So all in all it turns out to be icky and degrading, despite the fact that the actual visual of her walking around with an iPad head is undoubtedly cool. It's also all an ad for the iPad magazine Cosmo For Guys, which, according to Forbes, is the "first magazine written by women for men." Okay, well maybe we can do better with the promos next time. [h/t]
In the deluge of uninteresting news about the forthcoming iPad 2 from Apple, it's tough for media organizations to find an original angle. For the New York Daily News, the answer is breasts -- the answer is always breasts. "The launch of Apple's iPad 2 on Wednesday left a lot of consumers excited," the paper explains, "perhaps none more than those in the adult entertainment industry." The rest of the article is a big advertisement for a sex chat company.
Along with speculation that Grand Central Terminal is getting its very own Apple Store comes the anonymous insider's account "Confessions of an Apple Store Employee" from Popular Mechanics. In all, it's not very scandalous, but if Apple is really going to occupy 16,000 square feet in our city's most iconic space, that means one thing: job creation. Is it worth it to work there? "Sometimes it's like working at McDonald's, with better pay," said the employee. "I've never been treated so badly in my life."
Maybe, sort of! Hugh Hefner took to Twitter on Tuesday to share the good, if incomplete, news: ""Big news! Playboy--both old & new--will be available on iPad beginning in March." According to its founder, the digital editions "will include the whole magazine from the first issue to the latest" and be "uncensored." But as The Cutline's Joe Pompeo reminds us, Apple's Steve Jobs once promised "freedom from porn" on his devices. So what gives? There's a loophole, of course.
The Daily, News Corp.'s much anticipated iPad newspaper, will release its first issue on Wednesday, January 19, 2011, according to a report from Forbes' media writer Jeff Bercovici, though a company spokesperson is still mum on the drop date. In the meantime, the new publication, which everyone has been sure to call "iPad-only," now has an intro page at TheDaily.com, meaning it won't really be "iPad-only," now will it? It's as of yet unclear whether the site will feature the full paper (it won't), choice articles, teasers for articles or just a big button that says "BUY ME!" Also unclear: whether we're supposed to write The Daily, like it's digital, or The Daily, like it's a newspaper. The future is hard.
When Steve Jobs revealed the iPad to the world, we were told to expect the world to be changed by the way we consume movies, music, write emails, and read things. Instead, what we really got was a better way to play Angry Birds, which is the best thing that happened in 2010. And now, there's a movie.
Lock up ye editorial staffers! The Daily is trying to hire them if they haven't already. And if Papa Rupe doesn't come for 'em, Yahoo will. A New York Observer-er peaces out. Finally, the clearing out of some old items, the firing of some long-needed shots, and the media company you're most likely to die working for. Press Clips, Day 22, I've Already Checked Out For Thanksgiving Edition, right here.
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