​The New York Times' latest effort to teach parents exactly how to get their kids into college, SchoolBook, launched today in collaboration with WNYC. It bills itself as "News, data and conversation about schools in New York City" and basically consists of education reporting plus the coup de grace: a large and detailed searchable database of schools both private and public across New York, with ratings for things like performance, diversity, and satisfaction. You can search across a number of different criteria; for example, here's what it looks like to search for public high schools in Brooklyn. SchoolBook represents the Times' latest attempt to shed its Ivory-Tower-On-A-Hilltop (or whatever) image and get more interactive with readers.

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​Three's a trend, didn't you know, and so we'd be remiss not to report that the other weekly paper that comes out on Wednesdays is losing its third staff writer in a single week three weeks. First there was Azi Paybarah, then Reid Pillifant (both are going to Capital New York); and now there's culture reporter Daniel D'Addario, who gave notice today, according to a leak we received this morning.

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​Today in Press Clips: Jim Romenesko is kind of retiring, but not fully, Nikki Finke will provide voiceovers for entertainment news clips, the journalists who have been trapped in the Rixos Hotel since Sunday are now free, and Shaquille O'Neal tried to get with a reporter at Newsweek. Just your average Wednesday.

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​Earthquake! Earthquake earthquake earthquake. Earthquake?

No, sorry to disappoint, but we're doing Press Clips today despite any geological interruptions. Weird things happened this fine Tuesday in media, and some of them didn't involve the unusual earthquake that hit the east coast, causing our desk here at 36 Cooper Square to tremble slightly for 10 seconds.

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​Today in Press Clips, people in media are doing what they do: tweeting, e-booking, getting sued, and drinking, though not together and certainly not on Bill Keller's dime. NPR's prolific tweeter Andy Carvin got even more prolific, the New Yorker is entering the e-book game, Eliot Spitzer may have done a little defaming, and Bill Keller will not stand his employees a drink. More >>

​Thursday! A wide-ranging media news kind of day. Ranging from Ashton Kutcher's murky Details editorship to Piers Morgan's failed interview of Christine O'Donnell to the everlasting travails of the dead News of the World, Thursday's Press Clips is all about conflict.

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​Press Clips has returned, or rather a short, bastardized version of Press Clips has returned, special for today. There's a fair bit of media news today, most of it involving highbrow New York news startup Capital New York. It's gaining some new staff members and also $1.7 million from an angel investor, and generally having a good day. First, non-CNY-related news:

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​The days are numbered for New York City's other alternative weekly. We hear that the New York Press will likely cease publication by the summer's end if Manhattan Media can't sell the title or at least the website.

"Everything is always potentially for sale for the right price," Manhattan Media publisher and CEO Tom Allon told us today. "If anyone has any interest in the paper or the New York Press website, we're all ears."

Press editor-in-chief Jerry Portwood recently left for a job at Out magazine, following culture and entertainment editor Adam Rathe, who also departed this month. Meanwhile, the paper's contrarian film critic Armond White has been named editor of CityArts, a Manhattan Media culture publication. The rearrangement is perhaps a symptom of an uncertain future for the paper, which today named Marissa Maier as editor-in-chief. (Maier works currently as a writer for the Hamptons community paper The Sag Harbor Express.) But her run at the Press, a longtime Village Voice competitor, could be extremely short.

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​Rupert Murdoch, the News Corporation boss currently embroiled in a rapidly spreading phone hacking scandal, got hacked himself today. Before it crashed from traffic, the website for his British newspaper The Sun was redirecting automatically to a replica of The Sun homepage (as seen above) featuring the headline [sic], "Media moguls body discovered." The "report" reads, "Rupert Murdoch, the controversial media mogul, has reportedly been found dead in his garden, police announce," and blames "a large quantity of palladium," which Murdoch supposedly ingested "before stumbling into his famous topiary garden late last night, passing out in the early hours of the morning." LulzSec, the hacker group, is claiming responsibility.

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​Rupert Murdoch finally gave an interview about the ongoing investigation into the News Corporation phone hacking scandal in the U.K. today, but he did so on safe terrain: his own. He told the Wall Street Journal, which he bought in 2007, that News Corp. has handled the disclosures of unethical reporting and subsequent cover-up "extremely well in every way possible," and has made just "minor mistakes." Murdoch, 80, said the bad press is "just getting annoyed. I'll get over it. I'm tired." He also praised his son James, head of News International, for having "acted as fast as he could, the moment he could." The Nixon-esque quotes, dripping with delusion and denial, in his publication come on the same day Murdoch brought on public relations help from Edelman to help weather the crisis, as the FBI investigates whether or not victims of 9/11 were also victims of phone hacking by News Corp. minions.