|On the Media host Brooke Gladstone|
If you listen to enough public radio to recognize the vocal ticks and habits of your favorite NPR reporters and hosts, then you've also probably heard enough pledge drive programming to recognize their patterns too: the guilt trip ("If you've never pledged before, I'm talking to you!"), the manufactured sense of urgency ("We've only got 10 minutes left to match this donation!"), the incentive gifts... And, at the start of a new pledge drive, maybe you've thought to yourself, "Mmm, yes, Brian Lehrer, the eco-tote does sound appealing, but is it smart to pledge quite so early? What wonders await me later in the week? Might you make me a sweeter offer on, say, Sunday?" These are fair questions.
Which is the best day to donate to WNYC's fund drive? It depends on your motivation. Are you trying to angle the best possible pledge gift for your money, hoping to squeeze the maximum sense of altruistic satisfaction from your donation, or some combination of the two? Either way we've got a chart for you!More »