Retail prices are meaningless in the sneaker scene these days. Only way you pay retail for a pair of fresh, high-demand Jordans or Foamposites or SB Dunks is: 1) stand outside the sneaker store for at least several hours--several days in some cases; or 2) get lucky and snag them online in the five minutes before they sell out.
The large crowd that gathered outside Supreme New York last Wednesday night arrived with pipe dreams of paying $250 (plus tax) for the Supreme X Nike Air Foamposite One the following morning. So many dreamers packed the sidewalk and spilled into the street that the NYPD shut down the release for public safety reasons.
It was a spectacle that sparked headlines. But this isn't 1994; the setting for sneaker madness is not a sidewalk in front of a storefront. Madness in 2014 is not standing in line the night before a release; madness is having to pay $690 for a pair of sneakers on eBay the day after a release.More »