via Rookie

Tavi Gevinson, the teenage fashion blogger and budding media mogul, has launched her new online magazine for adolescent girls. Rookie is here, it has a cool vintage-y design, and the first issue features contributions from big names like Sady Doyle, Dan Savage, Joss Whedon, and Zooey Deschanel. There are a handful of articles so far, from a roundup of different adults recounting their first year of high school to a back-to-school fashion editorial featuring girls who are impossibly chic for high-schoolers. Overall, Rookie looks to be miles ahead (aesthetically and substance-wise) of most media targeted towards teenage girls.

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Esther Zuckerman

Glass and Gevinson

At last night's nostalgic The Talent Show Presents a Tribute to Sassy Magazine at Littlefield in Gowanus, 15-year-old fashion blogger Tavi Gevinson gave the audience some insights into her upcoming editorial project, Rookie, presented to the audience as "a website and occasional print magazine," which Gevinson reiterated is "not just going to be Sassy 2.0."

The production featured the music of Sassy band Chia Pet, the acting out of Sassy sections, appearances by Janeane Garofalo, Elizabeth Spiridakis, and our very own, very recently of Runnin' Scared, Joe Coscarelli. At the end, This American Life's Ira Glass interviewed Gevinson, focusing mostly on future work.

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