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Post-Kanye Chicago Rap Saves Rap

Posted by Tom Breihan at 4:24 PM, May 23, 2006

rhymefest.jpg
Rhymefest: Best rectangle-headed rapper ever?

I never really expected to care about Rhymefest. For one thing, his name is Rhymefest, and that's about the worst, most generic rap name I've ever heard. For another, he had the choice to sign with either Kanye West or rich kid-turned-celebrity DJ Mark Ronson, and he chose the latter, which seems like the sort of thing you settle for if you're fine being an also-ran for the rest of your life. And Rhymefest has been around forever, running through the midwestern battle-rap circuit around the same time as pre-Slim Shady Eminem, and he still hasn't released an album. He cowrote "Jesus Walks" and won a Grammy for it, but any cultural currency that came with that expired almost two years ago, and we've heard about a million stories of ghostwriters who couldn't make it as rappers. On this one mixtape I heard, he did this thing where he did frighteningly accurate impressions of Ghostface and 50 Cent battling each other, but that sort of attention-grabbing stunt is exactly the sort of last-ditch effort that rappers pull out when they know nobody's going to care about them without it. He was featured on two tracks from early leaks of Late Registration (one of which included a goofy-ass line about "Get off my brand new dick" on its hook, and that doesn't even make sense), and both tracks got cut from the final version. Nick went to see him live and fell asleep. It's not like I've spent a lot of time thinking about Rhymefest, but he's always seemed like just another conscious-rap journeyman, a guy who would always live in the shadow of more famous, more talented collaborators. But then he went and made a pretty great album, and now all my preconceptions are shot to hell.

Blue Collar isn't scheduled to drop until mid-July, so who even knows how much of the leaked version will actually hit Best Buy racks, but right now, on third listen, it's pretty much a lock for my year-end top twenty. Musically, it's all glistening guitar-ripples and breezy 70s-soul strings and greasy organs and horn stabs, gorgeous and sunny Chicago stuff. There's one song with a Strokes sample, and that has Ronson's fingerprints all over it, but the damn thing somehow works. Rhymefest's voice is a thick, husky lisp, not immediately arresting but strong and nimble enough to sink in (Nick says Common imitating Redman, I say GZA), and he attacks the mic with such a joyous gusto that he makes his stuff register through sheer force of will. He's an ex-battle rapper, and so his lyrics lean heavily on punchlines, but those punchlines are light and self-deprecating and generally actually funny: "I wanna shun critics / Like bitch, give me my three mics and just be done with it." He unloads self-righteousness on new-jack gangstas: "Blue collar rap, why I call it that? / Shit, I know more real niggas at U-Haul than haul crack." (U-Haul is a terrible company; motherfuckers owe me two hundred bucks.) But then two songs later, he's talking hard next to Bump J: "You could never hold this block like I do / You grew up in a house full of women and let your mom pussify you." There's knife-edged political awareness all over Blue Collar ("Dimebag-ass niggas ain't large / When the Patriot Act come hit they ass with a terrorist charge / And we is what they made it for / You think it's all about Arabs? It's a war on the poor"), but it's all mixed up with clumsy sex-talk and good-natured boasting and ODB singing a god-awful rendition of "Build Me Up Buttercup" and jokes for days. Kanye's shadow hangs over everything, but that's not a bad thing. The "brand new dick" song shows up (it already has its own garbage-ass Dave Meyers video), but even there Rhymefest isn't above harmless little digs: "Me and Ye go back like crew cuts / He hook me up as long as I don't ask for too much / But even he know Fest laying it down / Because it's just a old beat he had laying around." It's just a relentlessly likable album, perfect for this time of year when the heat hasn't gotten oppressive yet and we're all still not over the novelty of leaving the house without a jacket. And all that makes it a great companion piece to the other post-Kanye Chicago rap album that just leaked, Lupe Fiasco's Food & Liquor.

Lupe and Rhymefest are really on to something. They both come from a city whose biggest rap export throughout the 90s was an insufferable granola-munching pseudo-boho. They've both fully absorbed the aesthetics of the late-90s Rawkus backpack boom, and they both get a little sanctimonious from time to time, but it's only a piece of the puzzle for both of them. There's not a lot of "real hip-hop" talk from these two; both of them claim that they don't even really listen to rap, even if both of the cram in enough internal rhymes and quick allusions to let you know it isn't true. Compared to overbearingly conscious types like Talib Kweli or Little Brother, they both sound like they're having a blast all the time, like they're both perfectly aware of everything that's wrong in the world but they aren't going to let that detract from the joy of piling words on top of each other. Both Food & Liquor and Blue Collar remind me of one of my favorite records of all time, Brand Nubian's One for All; they're charged with rage and frustration and injustice and bad faith, but the "eating up suckas as if I was Pac-Man" stuff remains fully intact. I get a lot of heat in the comments section for preferring T.I. and Jeezy to Common and Kweli, but I'd like to offer Rhymefest and Lupe as examples of ways to escape the us-vs.-them grandstanding that infects so much Okayplayer fare. These two guys don't need to wear their brains and their hearts on their sleeves to let you know that they're there.

comments

homie, no need to hate on the video. that shit is hilarious like Nick Cannon in all the ways that the Streets and that other dude's video failed.

Try to decipher that one

Posted by: islenyo at May 23, 2006 6:40 PM

You've redeemed yourself. I thought you were badgered into writing about indie rock again. Keep it up!

Posted by: SolTaino360 at May 23, 2006 7:53 PM

Well, I'd quibble with your core paradigm. It's funny how "Status" doesn't have a subtitle for "T.I. and Jeezy," while "Common and Kweli" are dealt with reductively, as "Okayplayer fare" or part of the "Rawkus backpack boom." Truth is, the merits of both frames of reference seem somewhat suspect--neither cat you've namechecked is all that interesting. It might be instructive to look back at hip-hop around the time of Brand Nubian, when these opposing forces didn't break down so neatly, or better, ask what camp Grand Puba would have belonged to--neither, but probably closer to what you'd think of as "backpack." Then you might understand why, say, in 1990, LL was different from Public Enemy was different from De La was different from the Beasties, but all were about transcendence in a way that some people think Kanye, Mr. Lif, OutKast and Ghostface are today.

Posted by: tru blu at May 23, 2006 8:12 PM

Well, I'd quibble with your core paradigm. It's funny how "Status" doesn't have a subtitle for "T.I. and Jeezy," while "Common and Kweli" are dealt with reductively, as "Okayplayer fare" or part of the "Rawkus backpack boom." Truth is, the merits of both frames of reference seem somewhat suspect--neither cat you've namechecked is all that interesting. It might be instructive to look back at hip-hop around the time of Brand Nubian, when these opposing forces didn't break down so neatly, or better, ask what camp Grand Puba would have belonged to--neither, but probably closer to what you'd think of as "backpack." Then you might understand why, say, in 1990, LL was different from Public Enemy was different from De La was different from the Beasties, but all were about transcendence in a way that some people think Kanye, Mr. Lif, OutKast and Ghostface are today.

Posted by: tru blu at May 23, 2006 8:15 PM

exactly which of the three records common sense records released in the 90s would you classify as "insufferable granola-munching pseudo-boho"?

have you listened to these albums?

Posted by: noz at May 23, 2006 8:37 PM

Com and Kweli are different! Resurrection is not boho! He hates granola! Recognize game!

Posted by: humancrackintheflesh at May 23, 2006 9:31 PM

Noz's comment aside, how is Common the 'biggest' thing to come out of Chicago rap? Twista sold more records in the mid-90s and Do or Die went plat.

Posted by: dilz at May 23, 2006 9:52 PM

Further, "Brand New" was a single and his line about "...a beat he had laying around" or whatever wasn't a dig, the story is that Rhymefest actually asked Kanye for a beat that was just 'laying around.' And in Chicago Rhymefest has a rep for being an electric live performer, with good reason.

Posted by: dilz at May 23, 2006 9:56 PM

Status Ain't Hood (A misnomer if I ever heard one. The Hood is all about status.) managed to big-up a non-crack rapper and make hip-hop all the worse for it in the meantime.

Once again you equate love and respect for the art form "hip-hop" with being a backpacker, sucka, granola-cruncher, etc.

I love the revisionist nature of this column. The hip-hop that was relevant to hip-hop fans who weren't six years old in 1990 is deemed bullshit in 2006.

I'll continue to take this column for what I thought it was the first few times I read it, satire.

Posted by: Anger Unmanaged at May 24, 2006 8:12 AM

"Compared to overbearingly conscious types like Talib Kweli or Little Brother,"

"These two guys don't need to wear their brains and their hearts on their sleeves to let you know that they're there."

Either you're not black, (which i'm leaning towards) or you're a Republican.

Posted by: hardCore at May 24, 2006 10:40 AM

Being revisionist is how art progresses.

Posted by: Eppy at May 24, 2006 12:45 PM

the issue I have w/ the "us v.s them grandstanding" is that common has really not been one to do that. given, he did turn his back a bit on electric circus, but he rarely views hip hop or rap music in the way that kweli does. kweli is still searching for the voice that fits him musically, and when fans don't like that, he lashes out in verse and on message boards. com sense has never been one ot do that. also, rhymefest and lupe benefitting from the 90's rawkus boom is only evidence of how important artists like these "pseudo-boho" are. he set the standard, is still doing his craft well, now those influenced by his ways have a chance to step up. I really just dislike the common hate, everything else is pretty fair.

Posted by: Geebus Shuttlesworth at May 24, 2006 1:18 PM

Tom, why do you continue to big up artists like Jeezy who wear their ignorance on their sleeves and yet disparage artists who aspire to some level of intelligence in their music? "The dumb are mostly intrigued by the drum." For the record, I like T.I. and find Kweli to be the most overrated rapper in the "backpack" set.

Posted by: DocZeus at May 24, 2006 1:49 PM

I'll admit to going a bit overboard with the Common hate here. Resurrection is a pretty good album, and he didn't quite make the granola transition during the 90s. (Like Water for Chocolate dropped on 3/28/00.) You dudes could still stand to lighten up a whole lot. (Not black, not Republican. And this still isn't a rap blog.)

Posted by: Tom Breihan at May 24, 2006 3:05 PM

I gotta know dude:

If this isn't a rap blog, what the hell is it? Granted, I took the name somewhat ironically from the beginning, but rap music is in fact your primary topic round these parts.

So if this isn't a rap blog wtf is it?

Posted by: Justin at May 24, 2006 3:42 PM

dude just wrote a column on THRONES. this is not a rap blog.

Posted by: reverse dynamite at May 24, 2006 3:55 PM

I just wish this Rhymefest column didn't read so much like, 'See, y'all, I don't only like ignorant shit!' That does no service to the genuine skill of either Lupe or Rhymefest. Personally, I've tried to dig Common, but his verses never seem as heavy as his fans make them out to be.

Posted by: tru blu at May 24, 2006 4:12 PM

"I'll admit to going a bit overboard with the Common hate here. Resurrection is a pretty good album, and he didn't quite make the granola transition during the 90s. (Like Water for Chocolate dropped on 3/28/00.)"

^^^^^^^^^^

That's a start, I guess, though Resurrection is more than "a pretty good album." It was one of the best albums in a year that produced roughly a dozen classic or damn-near classic rap albums.

But the real issue is embedded in this line: "I get a lot of heat in the comments section for preferring T.I. and Jeezy to Common and Kweli"

You continue to dismiss legitimate criticism as stemming from some kind of vendetta perpetrated by anti-commercial Okayplayer groupies. A number of us have made it clear that we are neither against T.I. or Jeezy, nor enthralled with Common or Kweli (I, for one, don't much care for any of these rappers' music. Common was my favorite rapper... about 12 years ago, and I don't like Jeezy's and Kweli's stuff at all.)

I don't care that you're white; I don't care that your taste in rap (like that of most indie rock critics) generally sucks; I care about double standards, though. When it comes to the crack rap that you love so well, you rightly encourage the positivity police to look beyond the trappings, the tropes, the "negative" image, and to judge the music on its own merit. Great advice; however, when it comes to "conscious" rap, even the kind that isn't expressly antagonistic toward guns-ice-hoes stuff, then it becomes about their image as "granola munching bohos," and that kind of shit. Not only that, you are very content to shit on the technical prowess of the "Okayplayer" contingent (again, a very legitimate endeavor, even if you don't really know rap vocalism), but say nothing at all about the lyrical and vocal shortcomings of your heroes.

Again, while I do not think your whiteness is as big a deal as others believe it to be, I do think it is relevant, as is your presumed lateness to rap. If PE, post-NWA Cube, the more 5%ish Wu, etc. debuted today, based simply on image, the revisionist white indie rock critics who praise(d) these artists, would condemn them with the same contempt that they do todays "conscious" artists.

"You dudes could still stand to lighten up a whole lot. (Not black, not Republican. And this still isn't a rap blog.)"

^^^^^^^^^^

Right, but the Village Voice lets you review rap, and more than half of the topics are about rap music.

Posted by: eauhellzgnaw at May 24, 2006 6:44 PM

Ok I'm white and was very involved in the making of One for all. I would like to air a few misconceptions I read around here. Grand Puba was never back pack ever. He was hood for sure. The thing was he wasn't afraid to be funny as many weren't afriad to be funny back then like Biz Markie,Nice and Smooth,Slick Rick and many others. Now a days everyones hard except maybe Ludicris who still has a sense of humor about himself while not being soft. I appluad Rhymefest(worst name for a good rapper ever. Note good not great. Puba was great)but his record which I have heard several times while good will never be hailed as a classic like One for All. I know it's easier to site an example then let something stand on it's own merits but comparing the 2 is a stretch to me sorry. As for Lupe Fiasco thus far unimpressed by most of what I heard but alot of people feel this cat so maybe I'm just not seeing it for some unkown reason.

I have to say this, people may get mad,but me I skated for almost 30 years and still skate. Lupe Fiasco seems to be and Pharell as well attempting to exploit skate culture almost in a way that Vanilla ice tried to rape black culture. Skating cause it's as popular as it has ever been these days brings fans to the party. More so in my eyes Lupe than Pharell cause I swear he wasn't doing that ollie in the video and really you don't see him skate in his video at all. I think he's as Pharell once sang fronting! As for Pharell hey man dude is hot with the beats why he wants to front like he's a skater is beyond me. I saw his pics skating and he looked kind of lame to me.Whatever the whole idea of the Ice Cream team is lame to me. Seems like a contrived psuedo hiphoped dudes to me.Nothign worse than skaters frontinf and it looks like some fronting going on. Rob Dyrdek ring a bell anybody?

While I appreciate the fact that they will hopefully bring more black and hispanic kids into the realm of skateboarding I just wish they didnt appear to be using it as a means of gathering a new crossover fanbase. It's a double edged sword. I like the fact the hood is open on skating( Harold Hunter anyone? RIP my brother!) but I wish it was more becuase of the Stevie Williams' and Harold Hunter's of the world instead of the Lupe's and Pharells.

That said diversity in hiphop is just what we need right about now and this may be a step towards it. I never felt like the Rawkus movement was real. It seemed like hiphop for college whiteys. Grand Puba was never that. Fuck it niether were House of Pain they were for knuckleheads to me,white trash brwlers not the rawkus set. See all white people aint the same! Ditto for Cypress. Rawkus music though good at time's (Pharoh Monch! Black Star) it always smelled a little corny to me image wise and I just could roll with it.Brand Nubian wasn't Rawkusish to me at all. Good luck to RhymeFest and Lupe regardless they aint the same old same dope dealing rappers and thats a big plus. Hiphop is hurting right now so lets embrace this stuff and maybe it can help make a change. Looks like Gnarls Barkley is right about now and I like that better than both of these records!

Posted by: D.Ross at May 25, 2006 12:26 AM

I enjoy your columns very much but would like to echo/add to some of the questions and critiques that have been made in these comments.

1) Your bias towards crack rap over backpack "conscious" rap would be easier to understand if you didn't also give such props to Brand Nubian, one of the most bigoted, confused, us vs. them, self-righteous groups in the annals of hip hop. Is this mostly revisionism on your part or is there something about the aggressive, confrontational demeanor of Brand Nubian that you find more exciting and interesting?

2) I, for one, share your views about most modern conscious rap-- please continue to ignore the haters who celebrate message and content over skill and musical greatness. However, I can't understand why you seem to take the exact opposite approach with respect to so many deeply flawed and limited crack rappers. Would you really be so crazy over guys like Buck or Jeezy if they weren't talking about wild illegal ish? Aside from superior production in some instances, much of today's crack rap is completely inferior to the gangsta rap of 10-15 years ago, including the Wu, Mobb Deep, NWA, Scarface and even lesser talents like Spice 1 and MC Eiht. What is it you love so much about these new cats whose rhymes and flows are often so basic? It seems to be content-based: Do you think guns, ice and drug-peddling are inherently better subjects to rap about? If so, you should probably admit that. By the way, it's bs that people are using the race card here because a lot of black rap fans also find these subjects to be inherently more interesting.

Posted by: kevin at May 25, 2006 10:04 AM

And don't forget-- mid-90's Common Sense smacked the shit out of "best rapper ever?" Ice Cube in their little lyrical spat in "The Bitch in You."

Posted by: kevin at May 25, 2006 5:46 PM

And don't forget- mid-90's common sense smacked the shit out of "best rapper ever?" Ice Cube during their lyrical beef in "The Bitch in You." Also, Common and Talib were both highly involved in 3 of the 20 strongest albums of the last 10 years (Black Star, One Day It Will All Make Sense, and Soundbombing II).

Posted by: kevin at May 25, 2006 5:49 PM

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