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Ten Years After Biggie's Death

Posted by Tom Breihan at 2:21 PM, March 9, 2007

Biggie-%20World%20Trade.jpg
Go ahead and try to imagine an image more tragic than this one. I'll wait.

Turning 24 isn't exactly a momentous occasion, but when I hit that birthday a few years ago, something occurred to me: if I made it to my next birthday, that would mean I'd outlived Biggie Smalls. That same thought probably occurs to thousands and thousands of turning-24 people every year, and it's a weird feeling. Biggie wasn't the youngest tragic figure in pop-music history; Aaliyah died at 22, Ian Curtis at 23. But even as world-weary as both of them could be, both Aaliyah and Curtis actually seemed young. Musically, they were doing the things people usually do when they're young: they were making confused and enthusiastic forays into uncharted territory, figuring out new ways to tinker with older forms and suspend their voices in awkward-but-beautiful rhythmic spaces that didn't sound like anything that had come before. There was a robotic elusiveness in both of their voices, but they both sounded completely vulnerable and human. Biggie always sounded human, but he never sounded vulnerable, not even on "Suicidal Thoughts." What he did was something completely different and just as valuable: he worked within an already-established form and absolutely perfected it. None of the music he ever made fell far outside the bounds of mid-90s commercial rap, but he did it so perfectly and left such a massive dent in the rap universe that rappers are still stealing his lines and calling them tributes. A few Biggie songs make slight experimental detours: self-flagellating over dancehall drum-triggers on "Respect," tricky double-time lines over swirling funk on "Notorious Thugs." But even then, he was coloring within lines that had already been drawn, trying out fads and regional trends to see if he could do them as well as the people who had started them (which he could). Biggie started out young and died young, but he never, ever sounded young. In the corner-freestyle video-clip that everyone is posting today, Biggie was 17, but his voice already has that weary, blustery authority. That's what fucked me up when I turned 24. It wasn't that I was wasting my life at a dead-end desk-job at an age when someone else had completely defined his craft and left an indelible hole in the rap-music universe. It's that he'd done it while constantly projecting such a vivid self-assurance. He knew exactly how powerful he was, and how many 24-year-olds can say that?

Biggie died ten years ago today. If he was still alive today, he'd be 34, and I don't see any reason to believe he wouldn't still lord over rap. 34 is pretty old for a commercial rapper, but it's still younger than Jay-Z or E-40 or Snoop Dogg or Fat Joe, and those guys have all managed to maintain careers, confused as those careers sometimes are. Busta Rhymes was born the day before Biggie, and that guy is still beating up random people and avoiding jail-time. But it's a bit simplistic to compare Biggie to those guys in wondering if he'd still be relevant in 2007 because Biggie had a knack for wide, populist appeal that none of them, other than maybe Jay, ever quite equaled.

A couple of years after Biggie died, Rolling Stone threw Jay on the cover (along with, seriously, Wyclef and Master P). Whoever interviewed Jay (probably Toure) asked him who he thought was the greatest rapper of all time, and Jay gave a pretty thoughtful answer. If I'm remembering right, Jay said that he could name a rappers'-rapper type like Common Sense but that he had to give it to Biggie because Biggie knew how to say what people wanted to hear. And it's true. Biggie had the soul of a rap fundamentalist; if he'd had his way, Ready to Die would've included a DJ Premier track with guest-spots from M.O.P. and Jeru the Damaja. That would've been amazing, but Biggie was working within Puffy's all-things-to-all-people marketing/production strategy, and he had orders to follow. If Puffy hadn't told Biggie to do for-the-ladies party songs like "Big Poppa," he might've never done them, but he did them better than anyone else ever had or ever would.

Consider this: Puffy has never exec-produced an altogether-great rap album from anyone other than Biggie. His patchwork of styles tends to jerk rappers out of their comfort-zones and shoehorn them into forms that don't fit them at all. Next week, I'll probably have an entry about the new 8Ball & MJG album on Bad Boy, which, as you can probably imagine, is a complete mess. 8Ball & MJG are all-time greats, and they're as old now as Biggie would be, but they don't have comfort zones big enough to navigate all the different tracks Puffy throws at them. Biggie's comfort zone was endless, and he flourished within all the restrictions Puffy put on him. Within Puffy's hit-factory framework, Biggie managed to make Ready to Die, for my money the best rap album ever made. Styles and trends have changed since then, but I don't see any reason to believe Biggie wouldn't be able to keep up with them. If he were alive today, I'd like to imagine Biggie wouldn't be making confused aging-rapper opuses like Hip Hop is Dead; he'd be making the best snap music you ever heard.

During his life, Biggie's reputation among critics, or at least critics outside the rap-press axis, was nowhere near what it would become after his death. Ready to Die finished at #38 on the 1995 Pazz & Jop poll, behind Raekwon and PM Dawn and Buju Banton and TLC, just ahead of Ol Dirty Bastard. Life After Death, still a great album although nowhere near as good as its more focused predecessor, landed at #13 on the 1997 poll, good enough to beat Wyclef and Wu-Tang Forever but still not good enough to take out Missy Elliott. Wide-focus critics might've been blind to Biggie during his lifetime because Biggie didn't play around with form; he never even tried to expand rap's musical or lyrical boundaries. Instead, he represented something else: a perfect storm. He had no weak spots. His delivery was all fiery force, his writing was unforced and economical but endlessly vivid and vulnerable, his phrasing never fell off the beat, his persona was fully realized and unimpeachably credible, and his hooks were unforgettable. He did all the little things and all the big things. There's been a ton of stuff written about Biggie since his death, but there'll never be a definitive account of his life and his work because we still don't understand how good he was. We'll never see his equal.

comments

as someone who was an active music critic when big died, for both mainstream and hip hop press- to say that ready to die was somehow underappreciated or not dug by critics is incorrect. if memory serves me correctly 10 years ago pazz n jop was a fairly college rock affair and the powers that were , were quite aware of this. so they made very sincere and successful efforts reaching out to "urban" press. since i sort of had my hand in both'white' and 'black' press(and i using those terms on purpose) i recall being asked to think of writers who should be included in the voting process. to suggest that somehow he only got or gets his due post mortem is off the mark- as is to suggest that critical 'approval" is defined by the ranking in pazz n jop.as someone who has voted for many years i can tell you many of the cds that are "critical faves" are ones that many writers have never heard. if you're an urban writer you more often than not arent serviced by hip indie labels- and that's for practical reasons as well as snob appeal. eg i have no idea what joanna newsom sounds like. ive heard one track from arcade fire and that's cause i went on line. Certainly there is way more access to music these days than ten years ago and as stated there are many reasons why not all writers get all records- economics being key. but trust someone who witnessed it. biggie was valued during his lifetime as he is valued 10 years after his death.

Posted by: ramona at March 9, 2007 4:01 PM

"he'd be making the best snap music you ever heard."
Wow. This is probably the worst, least accurate B.I.G. tribute ever posted on the internet. In a way I guess that's a really impressive distinction.

Posted by: BkBomber at March 9, 2007 5:43 PM

man, no matter what dude posts someone has to show up and bitch.

this whole "working within boundaries" idea makes eminent sense, 'specially with regards to Life After Death.

Posted by: T.R.E.Y. at March 9, 2007 7:02 PM

Co-sign what T.R.E.Y said, especially about someone showing up to bitch...especially someone who never stops reminding us that she's a music critic...

Even if Biggie got plenty of credit when 'RTD' was released, it wasn't and in my opinion, still isn't appreciated enough for the reasons Tom mentioned. It's subtle, it's not mind-blowingly "original" and Biggie, even his rap and bullshit never pulls at the heartstrings the way say, Tupac did/could. The album just starts and washes over you and kicks your ass, disinterested in being overly profound or poignant (although it is both of those things and more).

I was discussing on another blog about albums of the 1960s, particularly how a lot of great soul and r & b albums never get their credit because they are lot more understated than, for example, Beatles albums. 'RTD' is similar. My friends and I drove around listening to it tonight and it never fails to entertain/provoke/affect every time it's on. But it's just not trying hard or too hard the way other "ALBUMS" do, so it still doesn't totally get the credit it should.

Posted by: brandonsoderberg at March 10, 2007 5:24 AM

it's not to remind anyone- it is to simply put my opinions into some sort of context. would it make you boys happier if i said i'm a housewife or a secretary?
oh curious- when i post its "bitching' and when ya'll post it's.. commenting? got it.

Posted by: ramona at March 10, 2007 10:43 AM

ramona-
It's not because you comment it's because you seem to never have anything positive to say. And, I think T.R.E.Y was responding to 'BkBomber' anyways-

But, do you see what I'm saying R? I think Tom's point is more than 'RTD' isn't appreciate ENOUGH, that it doesn't get the kind of respect it maybe should because it isn't explicitly "innovative".

Posted by: brandonsoderberg at March 10, 2007 2:43 PM

Great article Tom. And you're dead right about the snap music thing.

Posted by: rjd at March 10, 2007 4:37 PM

Decent tribute, though I'd say that Ready To Die is far from the best rap album ever (purely because of the relatively mediocre beats conpared to something like Cuban Linx) and I wouldn't call Hip Hop Is Dead a confused aging-rapper opus. Lambasting other rappers is as old as the genre itself; I think a lot of the more pop-oriented critcs see Nas as this fuddy old traditionalist, but you can go back to OC or EPMD or KRS or Kane and find that so much of their best work was about the demise of hip-hop and the wackness of other rapper or as they called them then, "sucker MC's," and just as Nas now bitches about rappers who can't quote Kane, KRS in his time would say the same about Kool Herc. It's an inherent part of the genre.

Posted by: tray at March 10, 2007 5:27 PM

Tom, I think your dead wrong about Biggie making snap music in today's music climate. You forget that Biggie came from an era in which it wasn't sacriledge to call out wack or corny rappers on wax by name for being wack or corny. In fact, Biggie did it on "Unbelievable" when he called out Kwame for wearing polka dots. I can hardly imagine that a modern day Biggie would be down as something as soulless and trite as snap music or any modern hip hop movement. He would've been skewering them just as much as his contemporaries like Nas or Wu-Tang do today.
In fact, here are a few thoughts on an alternative Biggie universive where he doesn't get killed.

1. Jay-Z absolutely does not become President of Def Jam. Jay doesn't ascend to the heights of hip hop pop stardom and instead fades into obscurity and rap dork fandom love after Vol. 1. Reasonable Doubt stays as a slept on minor classic like "Dah Shinin" or "Slaughtahouse" and Jay-Z is cranking out albums on Koch.

2. Because Jay-Z never blows and decides he's too big for his britches, Nas never gets dissed and thusly never stops churning out faux-pop anthems like You Owe Me and never makes a half decent album again.

3. Biggie and Puffy fall out. Biggie realizes that Puffy is a snake and is only dicking him out of a ton of royalties just like every other Bad Boy artist. If you don't think this would happen, you can only witness Puffy's repeated raping of Big's corpse whenever it becomes expedient for him to "honor" his friend for a few extra dollars.

4. Biggie in the eyes of public "falls off" and ends up being a "bitter" old man rapper who stays cranking out great albums that have a loyal following but are generally considered uncool by the public because it comes from a man who is over the magic age of 30. You forget that hip hop is one genre that eats its old. Biggie would not escape the fate that Nas or Wu-Tang face today.

Posted by: DocZeus at March 11, 2007 4:50 PM

good post, tom.

Posted by: Will Dukes at March 11, 2007 7:03 PM

No matter how often people debate who's the best emcee or the most influential. I have to say hands down best flow and vocal delivery goes to the Notorious one.
Oh, DocZeus let me add my number five: BIG goes on to film and television productions, not as a personality but, as a producer. Continues to evolve as a bussiness man. Ultimately, he retires from full time rapping after an ill recieved, watered down, R&B mash up record.

Posted by: GANGSTAWOLF at March 12, 2007 5:27 AM

Doc is definitely on-point about it being questionable whether Biggie would thrive in the rap world in 2007, but the Nas/Wu comparisons are a bit off. Biggie and Tupac were on more of a rock star level, SUPER-WELL-KNOWN in part, because they were kind of "sell-outs". Now, I'm fine with them doing that, but they were willing to do songs and genres that Nas or Wu Tang would never touch (and maybe its for the better that they weren't touched).

Also to me, Biggie did seem like one of the rappers a bit less interested in history, at least in the sense of having a problem with rappers not knowing their rap history. Like, the Kwame line is more of a joke, isn't it? While Nas is saying "it's like the game ain't the same" on his debut...

I don't doubt Biggie wouldn't still be popular but I doubt he'd be making great music anymore, but Tom's point stands in the sense that Biggie probably would have made more of an effort to adapt than other rappers of Biggie's era and it MAY have worked because Biggie's sound isn't as rarified as the Wu's.

Posted by: brandonsoderberg at March 12, 2007 12:16 PM

Brandon-

I agree with some of the points your making. I can definitely see Biggie enjoying a Snoop Dogg-esque sort of career in which he stops churning out great music but still enjoys a level of commercial success due to his ubiqutous fame and turning out mediocre pop hits featuring Justin Timberlake and Pharell. I could easily see Biggie giving into his pop sensbilities and stop making records like "Gimme The Loot."

I would, however, dispute the assertion that Biggie was a mega star at the time of his death. While, Biggie certainly was the biggest solo rapper out of New York at the time. He still was in some respects on the outskirts of true pop stardom. He was more a notorious name due to his beef with Tupac. Biggie was a star when he died but became an icon and a martyr afterwards. I think Life After Death sold 10 million copies more due to the perfect storm of publicity that the East/West Beef violent climax caused, combined with the ginormous popularity of Hypnotize, combined with the fact that it was actually a pretty great album.

I don't think Biggie was any bigger than Wu-Tang as whole was a the time of his death. I think I remember that Wu-Tang Forver sold something like 700,000 copies its first week which was ridiculous for rap cds at the time.

Posted by: DocZeus at March 12, 2007 12:37 PM

Ummm, I think y'all are takin the snap music thing a bit too literally. Keep it in context: Biggie put his stamp on whatever beats were handed to him. Even when Puffy was handing him "sellout shit", it never came off that way through sheer force of personality. He never took a backseat to the track; it was always vice versa. That's why it's not hard to picture "Laffy Taffy" blowing up, and Biggie takin' a stab at a snap beat or two himself. He'd kill it like he killed most everything else. Or, rather, it's more fun to think that way than it is to have him ending up in the DocZeus/Bill Cosby "Kids these Days" Hall of Fame.

Posted by: BubsDepot at March 12, 2007 12:56 PM

Bubs,

While it certainly maybe fun to romanticize Biggie's fantasy career, I make no pretensions to believe that Biggie would escape the fate that virtually every other rapper not named Jay-Z has faced in his career(and Jay's head is at the gallows now). These men died tragically young and while it left a great hole in the heart of hip hop, history has repeatedly shown that hip hop has no use for the old. The "Let's Just Leave Our Heads In The Sand While The Building Is On Fire" Crowd is just as toxic if not more so than the Bill Cosby's of the world. Let's put it this way, you don't see the dudes from Fall Out Boy taking shots at The Beatles.

I have a lot love for Biggie and his music but only ONE artist has ever maintained massive commerical success ten years after the fact. One. Uno.

Posted by: DocZeus at March 12, 2007 3:24 PM

"Phony Beatlemania has bitten the dust"
-The Clash "London Calling"

Posted by: BubsDepot at March 12, 2007 3:45 PM

i am pretty sure that as big as forever was the riaa counted it as two albums- that's sometimes how they do double albums, meaning it may , may,may have actually moved maybe 400 thou- not shabby at all..certainly more than any damn rapper can seel these days, but they said 700 thou. epic pulled that with MJ's history. i may be wrong. i do recall when the album came out and there was literally a line outside of beat street.

also biggie was'bigger' than wu(and this isnt a quality observation but a quanity) in that solo acts usually are- more focus on one persona- easier for the fans to concentrate and Biggie had hit singles. several of them. phew! is that "positive" enough boys?

Posted by: ramona at March 12, 2007 4:58 PM

Doc-
Again, what you're saying about Biggie does make sense. I was only 11 when Biggie died so it's fairly tough for me to parse-out pre/post death Biggie fame. On my blog I reminisced about listening to 'Hypnotize' with my uncle without totally remembering that Biggie was dead when that single dropped. That and memories of seeing 'Juicy' or 'One More Chance' on THE BOX are all sort of tied in my mind.

But at the same time, there just is something more populist about Biggie's appeal. As in, the Wu's success was, while not a fluke, fluke-ish in the sense that I don't think it ever would have happened at any other time. It's like how Iron Maiden or something became ridiculously huge at one point, but even so, they never would give off the same feeling as, Van Halen.

The Wu were cool for me when I was in 7th grade because they stood-out while Biggie always sort of fit-in. (I still love Wu Tang, that wasn't a knock at them) it's just indeed, the Wu were quite reactionary in a way that Biggie never gave a shit about. Even Biggie's relative "quiet" in the infamous Tupac beef suggests Biggie's disinterest in such things. But the music really is easier to take than something like Wu Tang: Biggie would rap on 'Real Love' or with Ma$e or give you something like 'Gimme the Loot'.

Rock music is also about "beefing" although so-called "rockist" critics would never call it that. Punk and other forms related to punk were completely in response to hippies. Grunge was in reaction to hair metal. Even in subgenres of music there's plenty of beefing. If you really want to read about "beefs" read about the Norwegian Black Metal scene, those dudes burned churches and killed one another (Seriously its a really crazy story). I heard on the radio Justin Timberlake was talking shit about Prince.

I think it is a positive thing to blame rap culture instead of outside forces, it suggests taking responsibility, but I do think that it is inextricably tied to perceptions. Rap music gets a reputation as being more about "beefing" than other genres, but I do not know if it is actually true. Obviously it's related to race as well, the way an NBA brawl causes an uproar in a way that a bench-clearing baseball brawl never does...

Posted by: brandonsoderberg at March 12, 2007 11:20 PM

Brandon,

I don't really want to argue about semantics about who actually was bigger:The Wu or Biggie but I do want to point out that I think your false about Wu-Tang not having its moments of populism. After all, "You're All I Need To Get By" won a Grammy and remains the pinnacle of hip hop love songs and is just as poppy as any of Biggie's lighter moments. The Wu made plenty of songs that can be classified as pop anthems in their solo days from "All That I Got Is You" to "Ice Cream" to "Gravel Pit."

I would just like to state that my belief that Biggie wouldn't have survived in today's hip hop climate is more of a criticism of hip hop fans and critics who only seem to care about the next hot thing.

Anyway, all of this is speculation. For all we know, Biggie could have grown tired of rap and decided he wanted to make country music for the rest of his life after smoking a blunt with Garth Brooks. Or he could have gone as crazy as Lauryn Hill and decided that he would release an Unplugged album with him lazily plugging a sitar and rhyming about the World Bank. Who knows?

Posted by: DocZeus at March 13, 2007 1:58 AM

doc-
"Who knows?" can end any conversation. I was just talking to you and presumably, others about it, not "arguing semantics". I think it is INTERESTING to have such conversations, I clearly wasn't trying to prove you wrong or anything. I think it is interesting particularly because this era we are talking about is the one so many "hip hop is dead"ers want to bring back, so it seems particularly interesting to discuss or pick-apart. What made these guys successful? What made them different? etc. etc.

Posted by: brandonsoderberg at March 13, 2007 2:18 AM

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