What's the Most Popular Show of 2006?
Nielsen just issued its "most popular list" for 2006. Here's what America watched the most:
Top 10 TV Programs - Regularly Scheduled - 2006
1 AMERICAN IDOL-TUESDAY
2 AMERICAN IDOL-WEDNESDAY
3 DANCING WITH THE STARS
4 CSI
5 DANCING W/STARS RESULTS
6 NBC SUNDAY NIGHT FOOTBALL
7 CSI: MIAMI
8 DESPERATE HOUSEWIVES
9 HOUSE
10 DEAL OR NO DEAL-MON
10 WITHOUT A TRACE
American Idol still continues to surpass expectations, with 17.7 percent of U.S homes tuning in. Eye doesn't get it, either.
Top 10 TV Programs - Single Telecasts
1 SUPER BOWL XL 2/5/2006
2 SUPER BOWL POST GAME 2/5/2006
3 ACADEMY AWARDS 3/5/2006
4 ROSE BOWL 1/4/2006
5 GREY'S ANATOMY 2/5/2006
6 FOX NFC CHAMPIONSHIP 1/22/2006
7 AMERICAN IDOL-WED 5/24/2006
8 AMERICAN IDOL-TUES 1/24/2006
9 AMERICAN IDOL-TUES 1/17/2006
10 AMERICAN IDOL-TUES 3/21/2006
For single telecasts, after the Super Bowl (41.6 percent of American homes), the Superbowl Post Game (29 percent), the Academy Awards (23.1 percent), and the Rose Bowl (21.7 percent), we have . . .Grey's Anatomy, the patient-as-human-bomb episode. Huh? This was by far the most ridiculous episode of the season.
Well, whatever. On to the most interesting part of the ratings, the advertiser portion. What's TV without product placement? Here are the advertisers who stuck their products in your faces the most, and what shows they did it on.
Top 10 Brands: Product Placement
1 COCA-COLA SOFT DRINKS 3346 (occurrences)
2 CHEF REVIVAL APPAREL 1592
3 NIKE APPAREL 1245
4 24 HOUR FITNESS FITNESS CTRS-CLUBS 858
5 CHICAGO BEARS FTBL TM 600
6 CINGULAR WIRELESS TELEPH SVCS 532
7 STARTER APPAREL 494
8 DELL COMPUTER SYS 494
9 SLS ELECTRONIC EQUIP SPEAKERS 489
10 NIKE SPRT FTWR 471
And the most popular shows to place product on:
Top 10 Programs: Product Placement
1 AMERICAN IDOL FOX 4086 (occurences)
2 AMAZING RACE CBS 2790
3 EXTREME MAKEOVER HOME ABC 2701
4 THE BIGGEST LOSER NBC 2405
5 AMERICAS NEXT TOP MODEL UPN/CW 2309
6 HELLS KITCHEN FOX 1909
7 THE APPRENTICE NBC 1831
8 KING OF QUEENS CBS 1742
9 ROCK STAR SUPERNOVA CBS 1609
10 BIG BROTHER 7 CBS 1591
Merry Christmas, from Nielsen.




















